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Bringing SEO in-house with SEO expert Bob Tripathi, Sears Holdings, at SES Chicago 2010

Lisa Buyer, The Buyer Group, interviews Bob Tripathi, Sears Holdings, at SES Chicago 2010 on the subject of bringing seo in-house. Bob discusses how he manages his own seo team, which consists of 10 individuals

Microformats and semantic markup with Topher Kohan, CNN, at SES NY 2010

Greg Jarboe, SEO-PR, interviews Topher Kohan, SEO manager at CNN, who spoke on the Real-Time SEO: No More Yesterdays News panel at SES New York, 2010. Topher discusses the new microformat, a web-based approach to semantic markup that seeks to re-use existing XHTML and HTML tags to convey metadata and other attributes

Do-It-Yourself Search Engine Optimization (SEO), part 1, with Stephan Spencer

In this video interview, SEO specialist Stephan Spencer outlines the basics of search engine optimization (SEO) for the do-it-yourselfer. In part 1, he covers both keyword research and content optimization.

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Microformats and semantic markup with Topher Kohan, CNN, at SES NY 2010

Do-It-Yourself Search Engine Optimization (SEO), part 1, with Stephan Spencer

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